Home-Start UK’s partnership with ITV’s The Masked Singer is helping parents to share what is #BehindTheMask, so they don’t have to pretend everything is OK. We’re here for parents so that they can share their difficulties and find the support they need.
Home-Start UK has been chosen alongside NSPCC and AdoptionUK as one of three charity partners supported by the popular Saturday night TV show, which features guesswork, theatrics, singers in disguise and larger than life performances.
With the support of Bandicoot and ITV, Home-Start wants to begin a massive online conversation to encourage families who are struggling, for whatever reason, to come out from behind the mask and ask for help if they are going through tough times. Research shows parents still feel a huge stigma around asking for help, with nearly half of all UK parents admitting they always or often feel ashamed of asking for support, especially when there are mental health concerns. Our new campaign encourages parents and caregivers to share some of the day to day funny, memorable and challenging things which happen to all of us as part of being a parent – with the hashtag #BehindTheMask.
Parenting is a tough enough job as it is, but with the added anxiety and stresses of Covid lockdowns, financial pressures, health-related concerns and for some, bereavements, it has been a really difficult couple of years for families. We hope The Masked Singer provides some much needed light relief but also starts an all-important conversation about seeking help and where to go for help if it is needed.